Hey, I'm Ethan — the founder of Macatawa Digital.

I've always been interested in computers, technology, and creativity. I enjoy building websites, learning new tools, and figuring out how great design and smart strategy can help businesses grow.

I started Macatawa Digital because I noticed something over and over again. There are so many businesses that do incredible work, but their websites don't reflect the quality of what they offer. Some are outdated, difficult to navigate, or simply don't leave a memorable first impression. I wanted to help change that.

I've always had a creative side and a good eye for design. I pay attention to the little details — spacing, colors, typography, and layout — because those things make the difference between a website that looks average and one that immediately feels trustworthy and professional. I believe good design isn't about adding more; it's about knowing what belongs and what doesn't.

For me, web design is about more than making something that looks nice. A website is often the first impression someone has of your business. It should build trust, tell your story, and make it easy for visitors to become customers. Every decision I make — from the layout to the call-to-action — is done with that goal in mind.

I'm also someone who's always learning. Technology changes fast, and I enjoy keeping up with new design trends, web technologies, SEO, and AI tools so I can build websites that are modern, fast, and built to perform.

When you work with Macatawa Digital, you'll work directly with me from start to finish. No middlemen, no confusing process — just honest communication, straightforward pricing, and someone who genuinely cares about helping your business succeed.

At the end of the day, I love creating websites that people are proud to show off. If I can build something that not only looks great but also helps your business grow, then I've done exactly what I set out to do.

How I work

Small on purpose. When you hire Macatawa Digital, you get me — the same person on the first call, behind the design, and answering your emails after launch. Nothing gets lost between departments, and decisions happen in days, not weeks.

Honest, fixed pricing. You'll see the full cost in writing before any work starts. If something changes along the way, we talk about it first — there's never a meter quietly running.

Built to perform. A beautiful site is the starting point, not the goal. Everything I build is fast, mobile-first, and wired for search — because your website's real job is bringing you customers.

Rooted here, working anywhere. I'm based in West Michigan and love meeting local clients face-to-face. But great websites don't require a shared zip code — I work with businesses across the country, and the process is just as smooth remotely.

Why "Macatawa"?

Lake Macatawa is the waterway that connects Holland, Michigan to Lake Michigan — it's what this community was built around, and its silhouette runs right through my logo. It's also exactly what I want your website to be: the channel that connects your business to the people out there looking for it.

Let's build something you'll be proud of.